The TRADOC Culture Center needed packaging artwork and a booklet insert for a video project called "Army Leader Exchange" that was completed by Tipping Point Solutions. I was tasked with meeting the short deadline for a VIP briefing where DVDs would be given away.
I created DVD boxed artwork that fit the style of "ARMY" while highlighting some of the TCC instructors on the front cover. The back cover and disk artwork consisted of a list of all the DVD content. The 8-page booklet fit inside of the DVD case. Six QR codes linked to YouTube videos of the content, so soldiers could use a smart phone or tablet to view the video content. It was nessary to the overall design to match the style of the logo that was produced by Tipping Point Solutions.
- Used Adobe Photoshop, Illustrator, and InDesign in the creation of this product
- Used photography skills to create original product marking imagery using a Canon 5D Mark III and a Canon 480 Speed Light
- Maintained model release forms
- Overall design was constrained by the style of the provided logo
Using Adobe applications to create marketing graphics can be effective, but it can also be very time consuming. For this project, it was more efficient to use my professional photographic skills to create marketing imagery. Photos on the front cover and texture backgrounds were original images.